A mentor once said that ‘advertising is the intersection between art and commerce.’ My passion is persuing unity between messaging and story; communicating brand awareness and strategy to an audience by using the universal tool of human expression: storytelling.
All work can be distilled down to troubleshooting and solving a problem.
A CMO’s pain-point. New product launch. Trouble engaging an audience.
The job is always about delivering an effective solution to a customer’s business issue.
And my job is to help artfully solve that problem.
After nearly two decades of running an award winning post & production company I’ve set out on a new path of curiosity, focused solely on directing without being encumbered by the demands of running a business. My unique past allows me to share deep experience of the creative process that’s also balanced with the knowledge of a business’s distinct needs.
